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Jeden dzień. Rzeczywiste strategie. Dla marketerów, których celem jest sukces.
13 października 2026 r.Londyn, Wielka Brytania
Check a Website’s TrafficTop Websites
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    Mainnike.com

    Last updated: 12 sierpnia 2026

    nike.com

    lipiec 2026 Traffic Stats

    RetailOnline Services
    Global Rank:
    Worldwide
    378
    Country Rank:
    United States
    238
    Visits

    99,61 mln

    Authority Score

    99

    Traffic Cost

    Unlock

    Ad Spend

    Unlock

    Reveal More Competitor Secrets for Free

    • Which keywords they target
    • Their most important pages
    • Where their traffic comes from
    • Where they get backlinks from
    • How they monetize their site
    Get More Free Data

    Wait! Let's zoom out.

    You're looking at one small piece of the internet. Semrush lets you understand the whole market. From competitors and traffic trends to SEO and AI visibility, Semrush helps you understand who is winning, why they're winning, and where your opportunities lie. Powered by the world's largest proprietary search database — including historical data.

    Here's what you can do with Semrush:

    Understand your marketMeasure AI visibilityGrow organic traffic

    Want to explore more? Create a free Semrush account to research any website, track trends, and discover what's happening across the web.

    Create a free Semrush accountWhat is Semrush?

    nike.com Web Traffic Statistics

    Get a snapshot of nike.com online performance by viewing its most critical traffic metrics
    Spy on your competitors’ traffic generation strategies
    Identify your competitor’s top products, services, and categories
    Reveal the competition’s best performing digital marketing channels

    nike.com Traffic and Visitor Engagement

    Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In lipiec nike.com received 99,61 mln visits with the average session duration 06:37. Compared to czerwiec traffic to nike.com has increased by 8,84%.
    Visits

    99,61 mln

    +9%
    Pages / Visit

    4,97

    Avg. Visit Duration

    06:37

    Bounce Rate

    47,31%

    Total Visits last 3 months
    lip99,61 mln
    cze91,52 mln
    maj93,21 mln
    Get marketing insights →10x daily insights. Free!

    nike.com Website Traffic by Country

    See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Nike.com's core audience is located in United States followed by United Kingdom, and France.
    Country
    All devices
    Desktop
    Mobile
    United States42,25%42,08 mln31,66%68,34%
    United Kingdom7,9%7,87 mln23,53%76,47%
    France4,04%4,03 mln28,92%71,08%
    Mexico3,57%3,55 mln21,04%78,96%
    Germany3,41%3,39 mln32,09%67,91%
    See all countries →10x daily insights. Free!

    nike.com Website Traffic Journey

    Learn where visitors browse before and after landing on your competitor’s site to uncover new opportunities for attracting their audience.

    On nike.com, visitors mainly come from Direct (48,65% of traffic), followed by google.com (28,28%). In most cases, after visiting nike.com, users go to okta.com and google.com.

    Show traffic details →

    nike.com AI Traffic

    Instantly get a clear LLM traffic breakdown. See how nike.com appears across today’s top AI platforms:
    • 108 tys. visits from ChatGPT
    • 8 tys. from Gemini
    • 7 tys. from Perplexity
    • …and more!

    Traffic from AI Platforms (Absolute)

    ChatGPT
    108 tys.
    Gemini
    8 tys.
    Perplexity
    7 tys.

    Traffic from AI Platforms (Share of Total)

    Last month
    • Other
      99,875%
    • ChatGPT
      0,11%
    • Gemini
      0,008%
    • Perplexity
      0,007%

    Need help expanding your AI search visibility and brand presence? Try our AI-marketing solutions:

    Semrush AI Visibility Toolkit

    • Review AI brand visibility
    • Compare how different platforms present you versus competitors
    • Track sentiment and feature mentions over time
    • Identify emerging market gaps
    • Discover the exact questions users ask
    • Get AI-generated tips to improve your product, marketing, and market position

    Semrush Enterprise AIO

    • Monitor every mention in real time across ChatGPT, Perplexity, Gemini, Google AI Mode, Claude, Grok, and other AI search platforms
    • Filter insights from brand to product or prompt level
    • Benchmark visibility and perception against competitors
    • Show how your products appear in ChatGPT Shopping
    • Deliver customizable reports and expert support help you protect your narrative and turn AI visibility into measurable growth
    Check your AI Visibility →Interested in Enterprise solution, book a demo!

    nike.com Competitors and Alternatives

    Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Nike.com's audience also visits footlocker.com, followed by dickssportinggoods.com, and stockx.com.
    #1
    footlocker.com
    Visits:

    0

    #2
    dickssportinggoods.com
    Visits:

    0

    #3
    stockx.com
    Visits:

    0

    See more competitors →

    nike.com Organic and Paid Website Traffic

    Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Nike.com’s traffic has increased by 0,12% month-on-month up to current organic search traffic. In addition, paid search traffic has dropped by -7,13% down to current paid search traffic.
    Organic Search Traffic

    120,98 mln

    +0%
    Paid Search Traffic

    2,5 mln

    -7%
    Branded Traffic Share

    Unlock

    Access 10 years of data →

    nike.com Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords.

    nike.com Top Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to nike.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.
    United States
    KeywordIntentPositionVolumeCPC(USD)Traffic %
    nike
    N
    		12 740 0000,736,24%
    nike shoes
    I
    T
    		1550 0000,651,25%
    nike tech
    I
    T
    		1368 0000,190,83%
    nike vomero 5
    N
    T
    		1246 0000,380,56%
    nike elite backpack
    C
    		1165 0000,180,37%
    See all keywords →

    nike.com SEO Audit

    Check out nike.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding
    Assess your website’s performance and fix all associated issues
    Make sure Google bot can crawl and index your website
    Scan your website for 130+ technical and SEO mistakes

    nike.com SEO Audit and Website Health Check

    See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds
    Nothing found
    We have no data to show.
    Get your audit →