Brand Performance Reports

The Brand Performance reports show you how AI platforms perceive and position your brand against competitors. They analyze your Share of Voice, brand sentiment, and narrative drivers to provide AI-generated strategic recommendations.

The 4 Brand Performance reports are:

• Brand Performance 
• Perception 
• Narrative Drivers 
• Questions

How can Brand Performance help me

This suite of reports helps you understand and improve your brand's standing in the AI landscape. Use it to:

• Understand how ChatGPT, Google AI Mode, Perplexity, and Gemini perceive your brand
• Track your Share of Voice in AI-generated answers compared to your key competitors
• Analyze the sentiment (favorable vs. general) associated with your brand in AI conversations
• Discover the key narrative drivers, like brand visibility and trusted sources, that shape your reputation in AI
• Identify the key questions your audience is asking AI to find new content and messaging opportunities
• Receive AI-generated strategic recommendations to strengthen your brand positioning

Go to Brand Performance Reports

How to use Brand Performance

How to access the report

1. Go to AI Visibility > Brand Performance
2. Enter your domain, select a target location (country, region, or city), and choose a target language

Note: The Brand Performance reports are tied to the domain, location, and language you select during this setup. This means the specific combination of domain, location, and language selected counts toward your Brand Performance analysis limit.

How to change a domain

You can change a previously added domain by clicking the gear button next to the domain on the reports starting page.

However, once you update a domain slot, a 14-day cooldown period begins for that specific slot. During the cooldown, you cannot change the domain for that specific slot again.

The cooldown applies per individual domain slot, not to your entire account.

There is no overall limit on the number of domain changes you can perform, provided the specific slots have completed their 14-day cooldown. When you change a target domain, data collection stops for the previous domain. Your existing historical data is not lost — if you return to a previously tracked domain, all data collected during that period will be available again, with a gap for the time it was untracked.

If you need to track more than 1 domain simultaneously, you can add extra domain slots to your account for $99 each.

Filters and settings

Every report follows the same structure: Insights with AI-generated strategic priorities at the top, a deep dive into the data in the middle, and actionable AI Strategic Opportunities recommendations at the end. These opportunities highlight specific actions you can take to strengthen your competitive position.

At the top of each report, you can set the parameters for your analysis:

• Competitors: Select up to 9 competitors to compare against. The charts update instantly to reflect your selection. Your selection is preserved when you switch between brand profiles, so comparisons stay consistent. Click + to search for a brand or pick from Mentioned competitors, ranked by Share of Voice.
• AI platform: Choose the AI platform you want to analyze from the filter under the competitor selection. The available options are All AI Platforms, Google AI Mode, ChatGPT, Perplexity, and Gemini. All AI Platforms aggregates core metrics — Share of Voice, Mentions, Average Position, Sentiment, and Citations — across all supported platforms, regenerates text-based widgets as consolidated cross-platform insights instead of platform-specific ones, and combines questions from all platforms in the Breakdown by Question table.
• Historical data selector: Click the date dropdown at the top of the report to access any previously available weekly snapshot, and track how insights, recommendations, AI answers, business drivers, sentiment, feature descriptions, and citations evolve over time

Note: Your brand is highlighted consistently across widgets and is sorted by value alongside competitors, rather than pinned to the top.

Answers for

To see the actual AI-generated responses that shape your brand’s data, use the Answers for panel. Locate the chat bubble icon within the report tables. When you click this icon, the Answers for panel slides out, providing a focused view of the raw data without requiring you to leave your current report.

Within this panel, you can review the full, unedited text of the AI's response, giving you a clear, transparent view of exactly how the platform describes your brand to its users.

The panel defaults to My brand. Use the dropdown to see answers attributed to a competitor instead.

When you open the panel from Business Drivers, Feature Categories, or Feature Descriptions, it shows context-specific attribution - Brands attributed to this driver, Brands described in this category, or Brands described with this feature.

Brand Performance

The Brand Performance report is your main dashboard, providing a high-level summary of your brand's position in the AI landscape.

The key widgets include:

• Share of Voice vs. Sentiment: Helps you see if a higher volume of mentions also translates to a better perception score. Each brand is a bubble on the chart, positioned based on their Share of Voice (horizontal axis) and Sentiment score (vertical axis). This allows you to quickly assess the competitive landscape, identifying brands with high visibility but poor sentiment, or those with positive sentiment that represent a growth opportunity.
• Overall Sentiment: Checks the percentage of favorable and general mentions for your brand, giving you a clear, at-a-glance view of your brand's perception
• Share of Voice: Compares your brand's overall visibility in AI answers against competitors, visualizing the market share of mentions for each brand
• Key Business Drivers by Frequency: Shows which business-critical topics — such as pricing, product range, or customer service — are mentioned most often for your brand versus your competitors. A trophy icon marks the leader for each driver.
• Competitor Comparison Cards: Provide a direct, side-by-side comparison of your brand against a specific competitor. Each card includes:
  • Key Metrics: A head-to-head comparison of your Share of Voice and Favorable Sentiment percentages
  • Business Drivers by Frequency: A detailed breakdown comparing the frequency of mentions for specific business topics

Perception

The Perception report provides a detailed analysis of sentiment to understand how your brand is perceived by AI platforms. By using AI-generated insights and categorized sentiment, you can identify precisely where your brand excels and where it falls short..

Sentiment metrics across this report are based on non-branded queries only. This ensures a more accurate view of how your brand performs in broader AI search and discovery scenarios.

• Competitive Perception by Platform: Compares how different AI platforms perceive your brand versus your competitors, focusing on favorable sentiment. For each brand, you can see the percentage across Google AI Mode, ChatGPT, Perplexity, and Gemini, helping you identify which platforms have the most positive perception of your brand.
• Favorable Sentiment: Compares favorable sentiment across your brand and tracked competitors, and tracks how each changes over time

• Key Sentiment Drivers: Identifies what AI platforms consistently praise about your brand (Brand Strength Factors) and their recurring pain points (Areas for Improvement)
• Sentiment by Feature Category: This widget categorizes mentions based on specific product features and assigns a sentiment score to each
• Mentions by Feature Category: You can use this to see the total volume of mentions for each feature category over your selected time frame
• AI Feature Descriptions: This widget provides a concise, AI-generated summary of user feedback themes extracted from thousands of mentions

Narrative Drivers

The Narrative Drivers report combines data on visibility and citations to show you how your brand is represented in AI responses and which sources AI platforms trust. It helps you understand the story being told about your brand.

Key widgets include:

• Share of Voice by Platform: Compares your brand's visibility against competitors across multiple AI platforms. It helps you quickly identify which platforms are your strongest or weakest channels compared to the competition. Other is hidden by default so the focus stays on your tracked competitors. Use the toggle to include it.
• Share of Voice, Mentions, and Average Position: This is a tabbed widget that tracks key metrics over time, allowing you to spot competitive shifts and trends.
  • The Share of Voice tab compares your share against each tracked competitor in a bar chart and tracks the trend for each brand over time with a line graph
  • Click the Mentions and Average Position tabs to monitor the total number of mentions or average rank in AI-generated answers

• Top Cited Domains: Lists the most cited domains that AI platforms cite for non-branded questions in your topic area. It displays each domain's citation percentage and tracks its performance over time, making it easy to identify key third-party publishers for outreach and partnership opportunities.
• Breakdown by Question: See how your brand ranks against competitors for specific, high-interest AI prompts. When All AI Platforms is selected, the table combines questions from all platforms. Above the table, use the preset cards to quickly filter the data and find specific insights:
  • Answers Non-branded: Grow visibility beyond direct brand searches by reviewing answers to non-branded queries
  • Answers Branded: Secure your top position by seeing how your brand appears in answers to direct, branded queries
  • Citations Non-branded: Identify growth opportunities by exploring the sources that shape answers to non-branded queries
  • Citations Branded: Ensure the right story is being told by checking the sources cited in answers to branded queries

You can export the table in the Narrative Drivers report by clicking Export in the top-right corner. Download the data as a CSV or Excel file for deeper analysis, pivoting, or sharing.

Questions

The Questions report helps you gain insight into your audience's intent by analyzing the questions they ask AI.

You can explore:

• Topic Distribution: Shows which themes dominate user queries to understand where to focus your content strategy
• Query Intent Distribution: Helps align your content with user needs by showing whether they are looking to make a purchase, conduct research, or find support
• Intent by Topic: Shows the distribution of question intents within each topic, highlighting which intents dominate each cluster
• Query Topics: Groups actual user questions by theme and show the intent mix for each, which is useful for content planning

Report coverage

• Data coverage: Google AI Mode, ChatGPT, Perplexity, and Gemini, individually or aggregated
• Update frequency: Weekly
• Locations: 68,500
• Languages: 53

Frequently asked questions